# E5 - Heaven or Hell
Source: [Crunchyroll](https://www.crunchyroll.com/watch/G6Q4KG2QR/heaven-or-hell)
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(Please feel free to edit the speaker names if incomplete or inaccurate. Names are handled on a best-effort basis depending on the info on the source file. Dialogue is left as is.)
**[01:39] Shiho**
You're working in Sendai now, aren't you?
**[01:41] Mayu**
Yes.
**[01:43] Shiho**
I saw some pictures.
**[01:45] Shiho**
You stood out in them
just like you always do.
**[01:48] Shiho**
Of course, it's only natural since
you were surrounded by amateurs.
**[01:53] All**
Hello, Sendai.
**[01:55] All**
We're the I-1 Club.
**[01:57] Shiho**
Today, we have good news for you.
**[02:01] MAI**
The I-1 Club's
**[02:02] MAI**
National 47 Prefecture Love
Connection Project begins today.
**[02:07] Ai**
For this project, the I-1 Club
will go to see you.
**[02:08] Shiho**
I came here to check
things out for our project.
**[02:12] Mayu**
I see.
**[02:14] Nanoka**
Here in Miyagi Prefecture's Sendai,
we'll be building a theater.
**[02:19] Shiho**
We're so excited to see you.
**[02:23] MAI**
Look forward to it.
**[02:26] All**
This has been a message
from the I-1 Club!
**[02:30] Mayu**
Good luck.
**[02:32] Shiho**
Even Shiraki-san
is prioritizing this project.
**[02:36] Shiho**
If we don't work hard,
we'll be kicked out.
**[02:41] Shiho**
Can I ask you something?
**[02:43] Mayu**
What?
**[02:44] Shiho**
I'm impressed you
decided to come back.
**[02:48] Shiho**
Why did you do it?
**[02:56] Shiho**
Well, you can do whatever you want.
**[02:59] Shiho**
But don't forget
the trouble you caused us.
***SIGN*** Green Leaves Entertainment
**[03:17] Tange**
It's ready.
**[03:18] Tange**
It's piping hot and ready.
**[03:24] Tange**
As expected of Twinkle.
**[03:25] Tange**
Their work is fast, good, and cheap.
**[03:28] Matsuda**
I think it's only cheap
because you haggled them down.
**[03:32] Tange**
Read these divine lyrics, girls.
**[03:35] Kaya**
So hot.
***SIGN*** 16-Year-Old Agape
**[03:36] Tange**
I told you it's piping hot.
**[03:46] Tange**
Now that we have a second song,
I thought we could make a splash.
**[03:51] Matsuda**
What?
**[03:52] Tange**
And so, we'll be performing a concert
on May 25th at MACANA with our new song.
**[03:59] Matsuda**
Huh? I'm getting a sense of déjà vu...
**[04:02] Matsuda**
Oh, right.
**[04:03] Matsuda**
At the end of last year,
this person said the same thing
**[04:04] Matsuda**
and ran off with all our money.
**[04:06] Matsuda**
I've been traumatized by live concerts.
**[04:10] Matsuda**
I'm breaking out in hives!
**[04:11] Tange**
Shut up already.
**[04:13] Tange**
In any case, we're putting on a concert.
**[04:15] Yoshino**
I understand how Matsuda-san feels.
**[04:18] Nanami**
I know.
**[04:19] Nanami**
I hope you're not planning
to deceive us again.
**[04:22] Airi**
Deceive us?
**[04:24] Tange**
You're still carrying on about that?
**[04:26] Tange**
You're such small people.
**[04:28] Matsuda**
It's not a matter of size.
**[04:31] Tange**
Well, let's get cracking.
**[04:33] Miyu**
NFW!
**[04:36] Minami**
What does that mean?
**[04:37] Miyu**
No freaking way.
**[04:39] Minami**
What?
**[04:40] Miyu**
Our concert is scheduled
for the same day as
**[04:43] Miyu**
the I-1 Club's Sendai Theater
opening concert!
**[04:46] Matsuda**
What?!
***SIGN*** Kumagaiya
**[04:47] Matsuda**
This isn't good.
**[04:48] Matsuda**
Won't we lose customers to them?
**[04:52] Yoshino**
We'll start practicing
the new song tomorrow.
**[04:54] All**
Okay.
**[04:56] Yoshino**
Later.
**[04:57] Airi**
Okay.
**[04:57] Minami**
See you later.
**[04:58] Miyu**
Bye bye.
**[04:59] Minami**
What kind of snacks
will we get to eat today?
**[05:02] Miyu**
You're such a glutton, Minami.
***SIGN*** National 47 Prefecture
Love Connection Project
***SIGN*** Finally Arriving in Sendai
***SIGN*** Opens at the I-1 Theater Sendai on 5/25!!
**[05:10] Kaya**
Everywhere you look, it's I-1.
***SIGN*** "We're Coming To See You."
**[05:12] Miyu**
Their marketing campaign is crazy.
**[05:15] Yoshino**
They're just abusing their wealth.
***SIGN*** I-1 Club finally arrives in Sendai on 5/25!!
**[05:22] Miyu**
But it's amazing that they can do that.
**[05:29] Tange**
It's always money, money, money.
***SIGN*** Senichiya
***SIGN*** Yakitori
**[05:31] Tange**
There are things in this world
you can't buy with money!
**[05:35] Tange**
Spending money on advertising
will help your sales,
**[05:37] Tange**
but it won't last forever.
**[05:39] Tange**
After all, it costs money!
**[05:42] Matsuda**
Is that right?
**[05:44] Tange**
Nothing's most important
than making an honest living.
**[05:48] Tange**
Even the I-1 Club was built
by the passion of Shiraki,
**[05:52] Tange**
who had nothing going for him
except his love of idols.
**[05:58] Tange**
The I-1 Club started as
**[06:00] Tange**
a local "no money, no connections,
no name" group from Oshiage.
**[06:06] Tange**
That was before Oshiage built its Skytree.
**[06:10] Tange**
Now it's something of a tourist spot.
**[06:15] Matsuda**
President, are you
familiar with that era?
**[06:18] Tange**
Of course I am!
**[06:19] Tange**
I've been in this business
for forty-five years!
**[06:21] Matsuda**
Huh?
**[06:22] Matsuda**
How old are you?
**[06:24] Tange**
I've been doing this since a past life!
**[06:25] Matsuda**
I see.
**[06:27] Tange**
They didn't have any theaters back then.
**[06:29] Tange**
They held guerrilla concerts in Azumabashi,
**[06:31] Tange**
but there's no audience there.
**[06:33] Tange**
I'm saying there aren't
any young people there.
***SIGN*** Yakitori
**[06:36] Matsuda**
Yeah.
**[06:38] Tange**
But idols become popular
through word of mouth.
**[06:42] Tange**
There were rumors of interesting
girls in Azumabashi.
**[06:45] Tange**
Those rumors spread like wildfire,
giving us the I-1 we have today.
**[06:50] Tange**
Their honest work moved people's
hearts and gave birth to money.
**[06:55] Tange**
That's how it works.
**[06:57] Matsuda**
You're sounding
strangely reasonable today.
**[07:00] Matsuda**
It's scaring me.
**[07:03] Tange**
I'll do it this time.
**[07:05] Matsuda**
What?
**[07:06] Tange**
Nothing!
**[07:07] Tange**
I was talking to myself!
***SIGN*** Jera
**[07:18] Nanami**
The I-1 Club is really amazing.
**[07:20] Yoshino**
Yeah.
**[07:21] Kaya**
Their choreography
is so well coordinated.
**[07:23] Miyu**
Mayushi used to be part of that.
**[07:27] Suzuki**
You must be confused.
**[07:30] Suzuki**
Wake Up, Girls! doesn't exist
without Shimada Mayu, does it?
**[07:35] Yoshino**
I won't lose.
**[07:36] Nanami**
To who? I-1?
**[07:37] Nanami**
Don't you think that
will take some time?
**[07:40] Nanami**
I think we just have
to do the best we can.
**[07:43] Miyu**
You're right.
**[07:44] Miyu**
Let's first think of how
we can gather as large
**[07:46] Miyu**
an audience for
our concert as possible.
**[07:48] Kaya**
Yeah.
**[07:48] Kaya**
Maybe I'll reach out
to my friends this time.
**[07:52] Miyu**
That's not good enough.
**[07:53] Miyu**
You can't approach
this like you're trying
**[07:55] Miyu**
to fill some small theater.
**[07:56] Kaya**
What do you mean?
**[07:57] Miyu**
We need to increase our number of fans.
**[08:01] Kaya**
Yeah, but...
**[08:02] Nanami**
Yoppi, let's go.
**[08:09] Dance coach**
Okay, let's take a break!
**[08:11] All**
Yes, ma'am!
**[08:15] Yoshino**
Airi, you're always behind.
**[08:17] Airi**
Huh?
**[08:17] Airi**
Sorry. Where?
**[08:24] Yoshino**
This part.
**[08:25] Yoshino**
Give it a try.
**[08:29] Yoshino**
There it is.
**[08:30] Yoshino**
That's not right.
**[08:31] Airi**
What? It's not?
**[08:33] Mayu**
Isn't it like this?
**[08:41] Airi**
Like this, Yoppi?
**[08:43] Airi**
Huh?
**[08:45] Airi**
What's wrong with Yoppi?
**[08:51] Yoshino**
Since our new song
is coming together,
**[08:54] Yoshino**
I thought we could decide what
we're singing at the concert today.
**[08:57] Yoshino**
First, I think it goes
without saying that we'll use
**[08:59] Yoshino**
"Stand Up!" and "16-Year-Old Agape."
***SIGN*** "Stand Up!"
***SIGN*** "16-Year-Old Agape"
**[09:02] Yoshino**
I'm sure you all know,
**[09:04] Yoshino**
that's not nearly enough.
**[09:06] Yoshino**
So I want to choose
a few more songs today.
**[09:10] Miyu**
I know! I know!
**[09:11] Miyu**
What about anime songs?
**[09:13] Miyu**
I'm sure our fans will enjoy them.
**[09:15] Nanami**
Anime songs? Don't you think
that's too commonplace?
**[09:18] Nanami**
Other groups sing them quite a bit.
**[09:20] Nanami**
I want to do something unexpected.
**[09:22] Nanami**
What about "Hikarizuka"?
**[09:25] Miyu**
Would anyone enjoy that?
**[09:28] Minami**
I'd prefer folk songs like "Ishinomaki
Chatsumi-uta" or "Ishinomaki Sendou-uta."
**[09:33] Yoshino**
I don't know about that, either.
**[09:35] Minami**
I think the members of the
folk song club would enjoy it.
**[09:39] Yoshino**
What should we do?
***SIGN*** "Stand Up!"
***SIGN*** "16-Year-Old Agape"
**[09:41] Yoshino**
Maybe anime songs.
**[09:43] Miyu**
I know! I know!
**[09:44] Miyu**
In that case, I have something
I've danced to at work.
**[09:48] Kaya**
This concert isn't just for you.
**[09:50] Miyu**
What? But it's really cute.
**[09:53] Minami**
Folk songs are cute, too.
**[09:55] Nanami**
And *Hikarizuka'*s not
so much cute as cool.
**[09:57] Miyu**
Anime songs!
**[09:59] Minami**
Folk songs!
**[09:59] Nanami**
"Hikarizuka"!
**[10:00] Yoshino**
H-Hey!
**[10:05] Matsuda**
Are you sure you don't need to step in?
**[10:07] Matsuda**
They're getting out of hand.
**[10:09] Tange**
It's fine.
**[10:11] Tange**
Now that they can say what they want,
**[10:13] Tange**
they're taking another step forward.
**[10:15] Tange**
Let them fight.
**[10:16] Matsuda**
But we don't have
many days to prepare.
**[10:20] Yoshino**
If we're doing hit songs,
maybe we should do I-1 Club songs?
**[10:29] Yoshino**
Sorry.
**[10:30] Mayu**
It's fine.
**[10:31] Mayu**
You don't need to apologize.
**[10:33] Mayu**
But with the I-1 Theater
coming to Sendai,
**[10:36] Mayu**
I don't think there's any need
for us to sing their songs.
**[10:41] Mayu**
Don't you think we should
show our own colors?
**[10:47] Kaya**
Yeah. Mayu's right.
**[10:50] Miyu**
In that case, anime songs!
**[10:51] Nanami**
Folk songs!
**[10:52] Nanami**
"Hikarizuka"!
**[10:53] Yoshino**
I told you...
***SIGN*** "Stand Up!"
***SIGN*** "16-Year-Old Agape"
**[10:58] Man**
Let's go, I-1! Run!
**[11:00] Man**
There are tears of joy,
**[11:02] Man**
but there's no such thing
as smiling while running!
**[11:04] Man**
But we always smile!
**[11:07] Man**
All the time, we smile!
**[11:08] Man**
Smile while eating!
**[11:09] Man**
Smile while sleeping!
**[11:10] Man**
Smile while dancing!
**[11:11] Man**
Smile while singing!
**[11:15] Man**
Attention!
**[11:20] Man**
Number 456, you're out.
**[11:23] Man**
Leave.
**[11:37] Both**
15, 16, 17...
**[11:44] Both**
18, 19, 20...
**[11:54] Kaya**
I think things are coming together.
**[11:57] Airi**
Yoppi, how was my choreography?
**[11:59] Yoshino**
It's gotten a lot better.
**[12:01] Airi**
Really? Great.
**[12:05] Minami**
I'm hungry.
**[12:06] Minami**
Can I have a snack?
**[12:08] Miyu**
I baked some cookies.
**[12:13] Mayu**
Did you make these yourself?
**[12:14] Miyu**
Yes.
**[12:15] Minami**
Thanks for the food!
**[12:18] Nanami**
But I'll get fat if I have too many.
**[12:23] Nanami**
I'm jealous of Minami
in more than one way.
**[12:29] Nanami**
Do you think they'll
take all our customers?
**[12:32] Miyu**
I don't think we can beat them.
**[12:34] Kaya**
What good will saying that now do?
**[12:37] Airi**
By the way, have you seen the members
they're bringing to the Sendai theater?
**[12:40] Minami**
Yeah, I did!
**[12:41] Minami**
All the most popular members
of I-1 are coming, right?
**[12:45] Miyu**
Yeah.
**[12:47] Miyu**
Shihocchi, Yoshimegu,
Maimai, and Nanokasu.
**[12:51] Miyu**
They're all top-class girls.
**[12:54] Kaya**
They're really giving it
everything they have.
**[12:55] Mayu**
Beating them seems
all the more hopeless.
**[12:57] Yoshino**
Don't get too worked up.
**[13:01] Mayu**
Let's get back to our lessons.
**[13:02] Mayu**
There's no time to spare.
**[13:05] Airi**
You're right.
**[13:06] Airi**
Let's do it.
**[13:07] All**
Yeah.
**[13:08] All**
All right, let's do it.
**[13:09] All**
Let's go.
**[13:10] SONG**
My hair freshly shampooed on Sunday
**[13:16] SONG**
"Sorry we seem like amateurs!"
**[13:17] SONG**
I met you on the way to the station
**[13:24] SONG**
Believing in coincidences
that seem like fate
**[13:31] SONG**
I will call your name...
**[13:35] Yoshino**
1, 2, 3, 4...
**[13:37] Yoshino**
5, 6, 7, 8.
**[13:38] Yoshino**
1, 2, 3...
**[13:39] Anna**
Working hard?
**[13:43] All**
Good morning.
**[13:44] Katarina**
Could we watch you practice?
**[13:46] All**
Okay.
***SIGN*** Green Leaves Entertainment
**[13:48] Matsuda**
You want me to check on them?
**[13:50] Matsuda**
If you're curious,
you should go yourself.
**[13:53] Tange**
It's too much work.
**[13:55] Yoshino**
1, 2, 3, 4...
**[13:57] Yoshino**
5, 6, 7, 8.
**[13:58] Yoshino**
1, 2, 3, 4...
**[14:00] Airi**
Sorry.
**[14:01] Yoshino**
5, 6, 7, 8.
**[14:03] Yoshino**
1, 2, 3, 4.
**[14:12] Yoshino**
What did you think?
**[14:13] Nanami**
If you could tell us what we
did wrong, we'd appreciate it.
**[14:17] Anna**
It was kind of a mess.
**[14:19] All**
What?
**[14:20] Anna**
First, you.
**[14:21] Airi**
Yes.
**[14:22] Anna**
You almost ran into
someone and apologized.
**[14:26] Airi**
Yes.
**[14:27] Anna**
You need to make sure
your audience doesn't notice that.
**[14:30] Anna**
In fact, you probably
**[14:32] Anna**
almost ran into each other
because you held your position.
**[14:35] Nanami**
Yes.
**[14:36] Anna**
When that happens, gauge your distance.
**[14:39] Anna**
It's okay if you step out of line a little,
**[14:40] Anna**
but make sure you get out of her way.
**[14:42] Nanami**
Okay.
**[14:43] Anna**
The final step of leveling up is compassion.
**[14:47] Nanami**
Okay.
**[14:49] Karina**
How do you imagine
yourselves dancing right now?
**[14:52] Yoshino**
First, we must
synchronize our choreography...
**[14:54] Yoshino**
Oh, and rhythm.
**[14:55] Karina**
Yeah. I got that feeling,
but that's not what I meant.
**[15:00] Yoshino**
Huh?
**[15:01] Karina**
I was asking what it means
to be Wake Up, Girls!
**[15:08] Karina**
Are you guys fighting enough?
**[15:11] Karina**
You should tell each other
what you want to say.
**[15:13] Karina**
You're part of the same group.
**[15:15] Anna**
Of course, sometimes
you say too much to me.
**[15:26] Karina**
You should tell each other
what you want to say.
**[15:28] Karina**
You're part of the same group.
**[15:40] Yoshino**
*It's not easy for me to say.*
**[15:42] Yoshino**
*I need her to talk to me first.*
**[15:54] Kaya**
How did it look?
**[15:55] Miyu**
There's no one there.
**[15:56] Nanami**
My nightmare became reality.
**[15:58] Miyu**
And this is the wallpaper
of the Sendai theater
**[16:02] Miyu**
my shikigami returned to me.
**[16:07] Minami**
What is this?
**[16:09] Airi**
Is it packed?
**[16:10] Miyu**
That's right.
**[16:12] Miyu**
It's so unbelievably crowded,
you can't even see the stage.
**[16:17] Yoshino**
I knew it would be like this,
**[16:18] Yoshino**
but seeing the difference
is depressing.
**[16:21] Minami**
We practiced hard.
**[16:23] Minami**
Let's have fun at our own concert.
**[16:25] Airi**
Yeah, you're right.
**[16:27] Airi**
That's all we can do.
**[16:41] Fans**
We've been waiting for you!
**[16:43] Fans**
Miyu-chan!
**[16:51] Ota**
You can do it, WUG-chan!
**[17:12] SONG**
Believing I could not dream
**[17:18] Shiho**
Good evening, everyone!
**[17:21] All**
We're the I-1 Club!
**[17:23] Shiho**
Today is the first day
of the glorious Sendai Theater
**[17:26] Shiho**
opening concert!
**[17:28] Shiho**
We'll be giving it
everything we have,
**[17:32] Shiho**
so stick with us until the very end!
**[17:37] Yoshino**
Um... We're Wake Up, Girls!
**[17:41] Yoshino**
We're based in Sendai.
**[17:44] Yoshino**
The song you just heard was written
by our seniors in the industry...
**[17:51] Mayu**
It was written by Twinkle.
**[17:56] Megumi**
Shihocchi and I turned pale,
**[18:00] Megumi**
but for some reason,
Maimai ate the ramen in silence.
**[18:04] MAI**
Don't tell them that!
**[18:06] Megumi**
I guess I saw a demonstration
of Maimai's nerves of steel.
**[18:09] MAI**
If you keep talking, I'll strangle you!
**[18:13] Shiho**
Lastly, please listen to our new song.
**[18:19] Yoshino**
Lastly, please listen to our new song.
**[18:24] SONG**
Larger than love,
a 16-Year-Old Agape
**[18:43] Kaya**
Oh, well.
**[18:45] Miyu**
We practiced so much, too.
**[18:47] Minami**
We failed completely.
**[18:50] Nanami**
We kept making mistakes.
**[18:52] Airi**
I'm sorry.
**[18:54] Yoshino**
You don't need to keep blaming yourself.
**[18:57] Yoshino**
I made plenty of mistakes in my emceeing, too.
**[19:01] Nanami**
I'm sure the I-1 concert was a blast.
**[19:17] Yoshino**
Thank you.
**[19:19] Mayu**
Sure.
**[19:20] Tange**
Thanks for your hard work!
**[19:22] All**
Thank you...
**[19:24] Tange**
What's wrong? You seem down.
**[19:27] Kaya**
You know how it went.
**[19:29] Tange**
What? Did you think
you could take on I-1?
**[19:33] Tange**
You're not ready for that.
**[19:36] Tange**
Oh, come on. What?
**[19:38] Tange**
After only one concert?
You're pathetic.
**[19:40] Tange**
You'd ruin a celebration
with those despondent faces.
**[19:45] Tange**
Let's disperse for today.
**[19:54] Matsuda**
The president told me to come,
and she's not here.
**[19:58] Minami**
Is she the one who told us to come?
**[20:00] Matsuda**
That's right.
**[20:01] Matsuda**
She suddenly said, "Let's go
to the I-1 Sendai Theater!"
**[20:05] Kaya**
Just how mean is she?
**[20:07] Matsuda**
No, it's not like that.
**[20:09] Matsuda**
Tange-san's a little strange and
irresponsible, but she's not mean.
**[20:13] Matsuda**
I think she wants you to take
it one honest step at a time.
**[20:18] Matsuda**
That's what this was about.
**[20:21] Tange**
What are you waiting for?
**[20:23] Tange**
Let's go.
**[20:25] Matsuda**
We were waiting for you!
**[20:47] Yoshino**
It's no wonder we lost.
**[20:49] Nanami**
I feel stupid for being depressed.
**[20:53] Girls**
Thank you.
**[20:54] Girls**
Thank you.
**[20:55] Kaya**
They're beyond our reach.
**[20:57] Miyu**
But we'll beat them someday.
**[21:00] Minami**
We'll start over tomorrow.
**[21:02] Airi**
Huh? Where's the president?
**[21:05] Mayu**
She told us to go on ahead.
**[21:08] Megumi**
Come back soon!
We'll be waiting for you!
**[21:10] ---**
Do your best!
**[21:11] Megumi**
Mayu...
**[21:13] Airi**
Mayu?
**[21:19] Megumi**
You came.
**[21:21] Mayu**
Yeah.
**[21:24] Megumi**
I'll text you later.
**[21:26] Mayu**
Okay.
**[21:31] Shiho**
Thank you.
**[21:35] Mayu**
This may not answer
your question, but...
**[21:39] Shiho**
What?
**[21:40] Shiho**
I'm impressed you
decided to come back.
**[21:44] Shiho**
Why did you do it?
**[21:47] Mayu**
I think I can finally like idols.
**[22:03] Tange**
What are you trying to say?
**[22:04] Man**
Exactly what it sounds like.
**[22:06] Man**
You should let me handle it.
**[22:11] ---**
To be continued
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**[23:46] Nanami**
No one's getting any better.
**[23:48] Kaya**
Are you saying you are?
**[23:50] Nanami**
Of course I am.
**[23:51] Nanami**
I grow every day.
**[23:52] Kaya**
Really?
**[23:53] Nanami**
Even my body.
**[23:53] Nanami**
Even my breasts! Look!
**[23:54] Kaya**
I wonder if I should
say something...
**[23:57] Both**
The next episode is "Not Yet."
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